Our Vision

Email should feel
like a letter.

Written June 2026 — Jacob, Founder

When I look at the Shopify App Store, I see thousands of apps built around the same idea: help merchants send emails faster. Pre-built flows. Template libraries. Drag-and-drop builders with fifty nodes and a "AI Suggestions" button tucked in the corner.

None of them actually write the email.

That's the gap I couldn't stop thinking about. Email is still the highest-ROI channel in e-commerce — $36 back for every $1 spent — and yet most Shopify merchants either don't use it at all, or pay Klaviyo $800 a month for a product that requires a part-time hire to operate correctly.

The tools grew into something else.

Klaviyo started as an email tool. Today it's a CRM, a reviews platform, an SMS system, a customer data warehouse — and they charge you for every contact in your database, including the ones who unsubscribed three years ago. Omnisend, Drip, Mailchimp — same story. The category got swallowed by enterprise ambitions and left behind the merchants it was built for.

The AI apps didn't solve it either.

I installed every "AI email" app on the Shopify App Store. Not one of them generates a real email from scratch. They are template pickers with a chatbot on top — you still choose the flow, you still configure the delays, you still write the subject lines. The AI is decorative. The merchant is still doing the work.

So we built something different.

Cursive is not a template library. It is not a flow builder. It is an AI agent that lives inside your Shopify store, watches what your customers do in real time, and writes emails that respond to them — automatically, autonomously, beautifully.

You open the campaign editor and talk to it. "Make this more urgent. Add a 10% discount. Change the tone — we're a luxury brand." The AI rewrites the full MJML layout, compiles it, and previews it for you in seconds. When you activate it, it runs in the background forever — firing on cart abandonment, welcome sequences, win-backs, post-purchase moments — without you touching it again.

Every email it generates sounds like it was written by a founder who knows the customer by name. That's the point. That's why we called it Cursive — because the best emails feel handwritten.

What we believe.

→Merchants should not need a developer, a designer, or a Klaviyo consultant to run world-class email marketing.
→Pricing should be based on emails sent — not on how many customers you've earned. Growth should never be a penalty.
→The best email you can send is one that feels like it came from a person, not a platform. AI should make emails more human, not less.
→Shopify merchants deserve the same capability as enterprise brands. At $29 a month, not $800.

We are a small team. We are not backed by venture capital. We are not trying to build a data platform or acquire your SMS business. We are focused on one thing: writing the best email your customers have ever received from a brand they just discovered — and doing it without you having to lift a finger.

That's the mission. That's why Cursive exists.

See it in action.

Install in 60 seconds. Your first campaign is live before the end of the day.